Role Purpose
To shape and drive the development of innovative digital financial products across all our business arms including but not limited to mobile money, MVNO, and e-commerce platforms. Their primary focus will be on delivering seamless, customer-centric solutions that expand financial inclusion and enhance the overall digital experience for customers across our target markets in the Kenya/ Group. The position will serve as a catalyst for innovation, leveraging technology and market insights to deliver impactful digital solutions tailored to the needs of diverse customer segments.
Role Responsibilities
Product Strategy, and Roadmap
- Develop and maintain a comprehensive product roadmap, balancing innovation with business priorities and resource constraints.
- Identify and prioritize opportunities for growth and differentiation in collaboration with leadership.
Cross-Functional Leadership
- Drive collaboration across all business functions including IT, design, data science, marketing, sales, and operations teams to ensure smooth product development and delivery.
- Foster a culture of accountability and high performance within cross-functional teams.
- Serve as the product’s primary advocate, ensuring alignment and effective communication between all stakeholders.
Market Research and Competitive Analysis
- Conduct in-depth market analysis to identify emerging trends, customer needs, and competitive gaps.
- Leverage insights from customers, stakeholders, and the market to inform product strategy and innovation.
- Monitor competitive landscape and anticipate shifts in the market to proactively adapt strategies.
User Experience and Customer Insights
- Act as the voice of the customer by incorporating user feedback into the product lifecycle.
- Work closely with UX/UI designers to create intuitive and engaging experiences that drive adoption and retention.
- Continuously test and refine the product to optimize user satisfaction and usability.
Product Development and Innovation
- Oversee the entire product lifecycle, from ideation to launch and iteration.
- Lead experimentation and prototyping to validate new ideas and concepts before scaling.
- Partner with engineering to deliver high-quality products on time and within budget.
Go-to-Market (GTM) Strategy and Execution
- Develop and implement effective GTM strategies, including positioning, pricing, and launch plans.
- Collaborate with marketing, sales, and operations to drive product adoption and revenue growth.
- Train internal teams and create materials to ensure successful product launches and ongoing success.
Performance Tracking and Data-Driven Decision Making
- Define and track key performance indicators (KPIs) to measure product success and impact.
- Analyze data to identify areas for improvement, optimize performance, and inform future initiatives.
- Prepare regular reports and presentations for stakeholders, showcasing product progress and impact.
Regulatory Compliance and Risk Management
- Ensure all products meet regulatory standards and compliance requirements in relevant markets.
- Proactively identify and mitigate potential risks to maintain trust and product integrity.
- Collaborate with legal and compliance teams to address emerging regulatory needs.
Revenue Growth and Profitability
- Develop strategies to maximize product revenue, profitability, and market share.
- Identify opportunities for monetization, including subscription models, partnerships, and upselling strategies.
- Collaborate with finance and leadership teams to align product initiatives with business objectives.
Leadership and Mentorship
- Mentor and guide junior product managers and cross-functional teams to foster professional growth and skill development.
- Build and maintain a culture of innovation, collaboration, and accountability within the product team.
- Represent the product team in executive-level meetings and provide strategic recommendations.
Partnership Development
- Forge and manage relationships with key external partners, including technology vendors, industry collaborators, and stakeholders.
- Explore and negotiate strategic partnerships to enhance the product offering and reach.
